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EngineeringMar 25, 2026

We don't build SPAs. Here's why.

Time to first content

Typical SPA~3.2 s
blank
load JS
parse
render
evolve team~0.4 s
HTML
✓ visible
hydrate
JS parsing blocks render
HTML streamed immediately

Most development teams default to single-page applications because that's the path of least resistance—a Create React App, a Vite template, everything client-rendered. The user opens your product and stares at a blank screen while the browser downloads, parses, and executes hundreds of kilobytes of JavaScript before showing anything.

We build server-first. With Next.js App Router and React Server Components, HTML reaches the browser immediately. The user sees real content on the first response—not a loading spinner, not a blank div. That's the difference between a 0.4-second first contentful paint and a 3-second one. On a mobile connection, that gap doubles.

The architecture also improves security by default. Sensitive logic, API keys, and data-fetching code stay on the server. Client bundles shrink because they only include the code genuinely needed for interactivity. Reviews get cleaner because the boundary between server and client is explicit, not something you infer from import chains.

We do isolate client components where the experience demands it—complex animations, real-time features, browser-only APIs. But the split is deliberate, not accidental. Server by default, client where it earns its place.